General Manager (EMI)

We are seeking an experienced EMI General Manager to lead and develop Cryptopay's Electronic Money Institution (EMI) business. This role is critical for ensuring regulatory compliance, operational excellence, and the successful growth of our licensed financial services. The General Manager will have the autonomy to shape the vision, define the strategic roadmap, and execute the plan to scale the EMI operations from the ground up.

This position is ideal for someone who thrives in an independent, high-responsibility role, comfortable with taking ownership of projects from inception to execution. While we have the necessary licenses and resources, we are looking for a leader who can define the full strategic direction, structure a clear plan, align it with the CEO, and drive its execution.

• Take full ownership of the EMI product strategy, roadmap and execution.
• Lead the launch of the EMI product, further develop and expand the product offering based on market needs and strategic goals.
• Own and drive the full EMI product strategy end-to-end: market fit, unit economics, regulatory context, commercial goals.
• Apply a strong understanding of EMI governance, risk, and compliance frameworks in day-to-day operations.
• Form and lead cross-functional teams across product, technology and operations.
• Identify and prioritise growth opportunities and customer segments.
• Manage and enhance the core EMI offerings.
• Build and maintain partnerships with banks, card schemes and payment networks.
• Ensure robust governance, risk management and compliance practices across all EMI operations.
• Work in close collaboration with the CEO and the Board on progress, challenges and financial performance.
• Scale the team and infrastructure as the business grows.

• Proven track record in building and scaling financial services products, preferably EMI, PI or banking products.
• Deep understanding of the European fintech regulatory landscape.
• Strong leadership experience managing multi-functional teams.
• Excellent project management skills and a data-driven mindset.
• Ability to operate both strategically and tactically in a startup/scaleup environment.
• Strong network in fintech, banking-as-a-service and payment ecosystems is a plus.

• The role requires the General Manager to be based in the EU or UK, with a focus on building and structuring a core team around this location. While remote collaboration is possible, the key operations and leadership presence should be centered in Europe.
• Full ownership of team structure and operational decisions.
• Performance-based bonus structure tied to revenue growth, regulatory milestones, and platform expansion

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